Wholesale

Stock the State: Wholesale & Distribution

Do you own a shop in the Garden State? Whether you are running a boutique on the boardwalk, a gift shop in a diner, or a record store off the Turnpike, you know that New Jersey customers can smell a fake from a mile away. They don't want generic tourist trash; they want authentic local pride.

While True Jersey serves the locals directly, our wholesale operations are handled exclusively through our sister site: Shady Front.

Authentic NJ Merchandise for Local Retailers

We specialize in high-margin, fast-moving inventory that captures the real attitude of New Jersey. Stop filling your counter space with generic goods that collect dust. We offer the products that locals and tourists actually want to buy.

By partnering with Shady Front, you gain access to bulk pricing on our top-selling New Jersey product lines:

• Wholesale NJ Stickers & Decals: Our vinyl stickers are built tough—perfect for cars, coolers, and laptops. Essential inventory for any Jersey Shore shop.

• Local Drinkware & Koozies: From "Pork Roll" mugs to can coolers designed for the beach, we have the gear that keeps the party going.

• Custom Lighters: Unique, eye-catching designs that are perfect point-of-sale impulse buys.

• Jersey Pride Magnets & Buttons: Small, affordable items that allow your customers to rep their exit number or their favorite local folklore.

• Greeting Cards: Local humor and designs that you won't find in a standard card aisle.

Partner with Shady Front

Shady Front is the wholesale engine behind the True Jersey brand. We understand the local market better than anyone because we live it. When you sign up for a wholesale account with us, you aren't just buying products; you are stocking your shelves with a brand that has a loyal, built-in following.

Why Local Businesses Choose Us:

• Jersey Specific: We cover everything from the Pine Barrens to the Parkway, including the eternal Pork Roll vs. Taylor Ham debate.

• Retail Ready: Our products are designed to stand out on crowded shelves.

• Flexible Ordering: Competitive bulk pricing that supports independent local businesses.

Ready to Upgrade Your Inventory?

If you are ready to bring True Jersey products to your store, head over to Shady Front now to apply for an account and view our full wholesale catalog. Let’s show the world that Jersey Strong isn't just a slogan—it’s good business.